McDonalds may be triggering memories for adults with its new
Happy Meal experience. “We’re taking one of the most nostalgic
McDonald’s experiences and literally repackaging it in a new way
that’s hyper-relevant for our adult fans,” said Tariq Hassan,
McDonald’s USA chief marketing and customer experience officer,
in a release. The meal will be packaged in a box specially designed
with reminiscent Happy Meals from the old days. Toys inside the
Happy Meal for adults will include redesigned takes on McDonald’s
famous mascots, including Grimace, the Hamburglar and Birdie,
plus a new character named Cactus Buddy. This meal is a
collaboration between the streetwear/grunge brand Cactus Plant Flea
Market, which was popularized by Kanye West and Pharrell in recent
years, and the fast food powerhouse. McDonald’s has partnered with
pop culture icons like BTS, J Balvin and Travis Scott to create hype
around its meals in the past. The adult Happy Meal, a.k.a. the Cactus
Plant Flea Market Box -- consisting of a Big Mac or 10-piece Chicken
McNuggets, French fries, a drink, and even a toy -- will launch on Oct. 3.